On June 6, the signing ceremony for the strategic commercial cooperation between eclicktech and Xunlei Group was grandly held at eclicktech’s headquarters in Xi’an. Witnessed by Sun Feng, Vice President of Xunlei Group, and Wu Ying, CEO of eclicktech, Li Yuan, VP of Business Development of Xunlei Group, and Tian Xin, Senior Director of Domestic Programmatic Business at eclicktech, signed the strategic cooperation agreement on behalf of the two parties respectively. The two sides will conduct in-depth cooperation in multiple areas including ad monetization, innovative community features and user growth based on Xunlei’s diversified product portfolio, jointly exploring more commercial scenarios to achieve high-value monetization growth.

This landmark cooperation marks that the two parties will fully leverage their respective strengths and integrate superior resources to build a new AI-driven force for programmatic ad monetization growth. eclicktech will leverage its profound accumulation in programmatic advertising technology, big data mining and analysis, as well as growth monetization strategies, to provide more efficient and intelligent ad monetization and growth solutions for Xunlei Group’s products, further optimizing and enhancing their traffic value. Xunlei Group, in turn, will open up diversified application scenarios within its products to jointly explore innovative paths for monetization growth in the AI era with eclicktech.

At the signing ceremony, the two parties held in-depth discussions on topics including how Agentic AI is reshaping the advertising ecosystem, data analytics and growth model prediction, and monetization growth strategies for app categories. As a world-leading decentralized storage and transmission network, Xunlei Group has deep expertise in digital content download and cloud computing services for many years, building an efficient and trusted storage and transmission system. It provides distinctive services such as "play while downloading" and offline download, and owns multiple products in the fields of audio-visual entertainment, large model development tools and applications, creating a full-chain product ecosystem from download and storage to consumption. To date, Xunlei’s download products have accumulated over 400 million users and more than 6 million paid members. Through this cooperation, Xunlei Group will open up its diversified application scenarios, including content distribution networks and user community ecosystems, providing differentiated implementation space for programmatic advertising innovation.

As a leading global intelligent marketing service provider for enterprise internationalization, eclicktech possesses profound technical accumulation and rich product capabilities in the programmatic advertising field. Yiliang Yuedong, eclicktech’s programmatic growth monetization platform, focuses on the entire programmatic advertising chain. Centered on SDK aggregation × AI algorithms × omnichannel traffic, it provides efficient monetization solutions for developers and builds a precise delivery engine for advertisers.

For developers, Yiliang Yuedong adjusts monetization strategies driven by data. Through stable and secure SDK integration, it matches traffic with different types of budgets according to value tiers, effectively improving ad fill rate and revenue, thus maximizing the utilization of traffic value.

"We are delighted to partner with such a professional intelligent marketing service provider as eclicktech," said Sun Feng, Vice President of Xunlei Group. "eclicktech has outstanding accumulation in advertising technology and AI capabilities. We believe that through close cooperation between the two sides, we will not only significantly improve the ad monetization efficiency of Xunlei Group’s products, but also jointly explore more innovative business models and bring better service experiences to users."

Wu Ying, CEO of eclicktech, shared: "This strategic cooperation with Xunlei Group is an important milestone in eclicktech’s domestic market expansion. Xunlei Group has a huge user base and strong brand influence, which provides us with enormous growth potential. We will invest our best resources and technology to help Xunlei Group achieve monetization growth, while actively exploring commercial opportunities in community interaction and innovative features, jointly opening a new chapter of mutual benefit and win-win results."

Notably, since laying out its programmatic business in 2018, eclicktech has built a mature ecosystem in domestic and international programmatic ad monetization. With advanced algorithms and AI technology, diversified integration methods, rich ad formats and abundant budgets, eclicktech has helped many well-known manufacturers including Tencent’s international video platform WeTV and Vietnam’s leading music game company Amanotes achieve significant improvements in monetization efficiency.

This cooperation with Xunlei Group is not only another verification of eclicktech’s technical capabilities in tool application scenarios, but also marks that the two parties will take AI as the engine to jointly explore the diversified monetization possibilities of "tools + content + community". Looking ahead, the two sides will also work together to accelerate the domestic programmatic advertising market towards an intelligent and ecological stage.