On April 28, the signing ceremony for the comprehensive cooperation between eclicktech and Huawei Cloud was grandly held at Huawei’s headquarters in Shenzhen. This agreement marks that the two parties have officially entered a new phase of all-round collaboration on the basis of their existing cooperation achievements in the field of global intelligent marketing. Going forward, the two sides will conduct in-depth cooperation in multiple key areas, including programmatic advertising, joint development of intelligent marketing industry solutions, cloud infrastructure services, AI large model technology applications, HarmonyOS ecosystem building, and overseas marketing for terminal devices, jointly exploring new opportunities in global marketing + AI.

At the event, witnessed by Zhang Ping'an, Executive Director of Huawei and CEO of Huawei Cloud; Xue Hao, Vice President and Chief Operating Officer of Huawei Cloud; Zou Xiaowu, Founder and Chairman of eclicktech; and Wu Ying, CEO of eclicktech, Qian Qi, General Manager of Huawei Cloud Shaanxi Business Unit, and Qin Peng, General Manager of eclicktech Technology Center, signed the comprehensive cooperation agreement on behalf of the two parties respectively.

Under this comprehensive cooperation, Huawei Cloud and eclicktech will integrate their respective advantageous resources to jointly explore and build intelligent marketing industry solutions for segmented scenarios and Agent development applications based on the advertising and marketing MCP service ecosystem. Meanwhile, they will synergistically promote the connection between the HarmonyOS ecosystem and overseas marketing networks, providing end-to-end services from technology to commercialization for enterprises going global.

As Huawei Cloud’s first global marketing partner in the AIGC field, eclicktech has actively collaborated with Huawei Cloud since 2023 on BI middle platform, DSP/SSP architecture optimization, and application modernization based on the Pangu Large Model, with phased cooperation results already achieved. At the Digital Intelligence Asia-Pacific Summit in April 2024, eclicktech once again became a member of the "Enterprise Global Development Partner Alliance" initiated by Huawei.

"AI-driven algorithm improvement is the core driving force for the growth of intelligent marketing, especially programmatic advertising," said Qin Peng, Vice President and General Manager of eclicktech Technology Center. "We believe that from early neural networks to the Transformer architecture, and the continuous enhancement of subsequent AI large model capabilities, there is huge potential for algorithm optimization in programmatic advertising. Recently, Huawei Cloud launched the CloudMatrix 384 super node based on a new high-speed bus architecture, which can provide powerful, on-demand intelligent computing power for AI inference. We are confident this will lay a solid foundation for our further exploration in the field of programmatic advertising in the future."

In response, Qian Qi, General Manager of Huawei Cloud Shaanxi Business Unit, stated: "At the critical juncture where AI is reshaping the world, only by deeply integrating technological innovation with industry needs can the technical value of AI be translated into practical value. As a long-term core partner of Huawei Cloud, eclicktech boasts industry-leading expertise in global marketing and digital services. We hope that the launch of this comprehensive cooperation will drive in-depth collaboration between all Huawei business segments and eclicktech, while also bringing a more professional and leading partner to the construction of Huawei’s global ecosystem."

"From joint technology innovation to shared ecological prosperity, the comprehensive cooperation between eclicktech and Huawei Cloud is a two-way convergence of marketing scenarios and AI technology implementation," said Wu Ying, CEO of eclicktech. "In the era of AI Agents with ubiquitous intelligent connectivity, we look forward to continuing to work hand in hand with Huawei Cloud to deeply explore the potential of artificial intelligence, jointly promote the development of Huawei’s global ecosystem, and empower more enterprises to confidently address various challenges from growth to commercialization in the process of globalization with more intelligent, accurate and efficient full-stack marketing tools and monetization solutions."