Event Recap | eclicktech Takes Double Awards for Global Branding Innovation
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Recently, the 2025 Era of Transformation AI Global Future Summit, hosted by EquatorQ, was held in Shanghai. The summit brought together more than a hundred industry leaders and experts to conduct in-depth discussions on the multi-dimensional integration of AI and industries across cutting-edge fields including global expansion, smart hardware, gaming, and culture & entertainment. eclicktech was invited to attend the summit, participate in the roundtable forum themed "Global Narrative of AI-Powered Brand Global Expansion", and its products won two awards in one fell swoop for outstanding technological innovation and commercial application value.
01 Highlights of the Roundtable Forum: Exploring the New Trend of AI-Empowered Brand Global Expansion
As Chinese brand global expansion has bid farewell to the era of "traffic dividends" and entered the deep water zone of "brand power" and "cultural empathy", the organizer invited Razer Luo, Head of the KreadoAI Project at eclicktech, to join global expansion elites from Shiwan Hudong, WaveSpeedAI and BoolVector in the roundtable forum on "Global Narrative of AI-Powered Brand Global Expansion". They jointly explored how to leverage AI to build an efficient and culturally penetrating narrative approach for brands in the global market.
When defining the essence of AI-powered global narrative, Razer Luo put forward the key term "Intelligent Interface". He pointed out that a true global narrative is not just language translation, but the transcreation of culture, aesthetics and values. As a powerful "translator", AI is helping Chinese brands tell stories in a way that is well received by users around the world, achieving the critical leap from "going global" to "taking root locally". eclicktech's newly released AI Drive 2.0 digital-intelligent marketing solution precisely embodies this "Intelligent Interface", and is committed to using technology to achieve precise empathy across cultural differences.
In an in-depth discussion on how AI creativity balances scale and return on investment (ROI), Razer Luo elaborated his unique insights into "successful AI creativity". He emphasized that successful creativity is by no means judged solely by the volume of generation or single-point accuracy, but by building a complete value closed loop from "efficiency" to "effectiveness" and then to "results". He further expanded from three dimensions: relevance, diversity and innovation, and implementability, and combined the example of integrating Middle Eastern cultural symbols into the localization of a beauty brand to illustrate how AI ensures that creativity is rooted in the local context.
Facing localization, the core challenge in global narrative, Razer Luo shared practical experience in using AI Generated Content (AIGC) technology to balance the core brand value and localized expression. He explained that by building a Cultural Safety and Preference Perception System, AI can precisely adjust non-text elements such as color and emotional tone while keeping the brand DNA intact, thereby transforming the brand story into a narrative that resonates locally. This is a typical practice of AIGC turning "global narrative" into "localized resonance".
02 Award-Winning Recognition: Double Honors for Technological Innovation and Commercial Application
The AI wave continued to surge in 2025, with a large number of enterprises, teams and practitioners entering the field, solving industry pain points through boundary-breaking technological exploration, tapping commercial potential through down-to-earth practices, and injecting continuous momentum into the rapid development of the AI industry. The summit also set up authoritative awards to recognize enterprises with outstanding contributions in the AI field.
With its leading technical strength and solid commercial application results, eclicktech won two major awards in one fell swoop. Its product KreadoAI won the Excellence Award for AI Business Cases for its "one-click PPT to teaching video" solution for education scenarios, which effectively empowered teaching innovation in colleges and universities. Meanwhile, the self-developed AdsGo.ai, the global cross-channel fully managed AI marketing expert, won the AI Technology Innovation Breakthrough Award for providing brand KitchenWise with an end-to-end solution integrating AIGC creativity and ad regeneration technology, which significantly improved commercial performance. These two awards are a strong testament to its pioneering layout and successful practice of the AIGC strategy.
The new era of global expansion centered on intelligent technology and cultural empathy has arrived. As an industry pioneer, eclicktech will continue to empower Chinese brands to cross cultural divides with intelligent technology, capture business opportunities in the global market, and achieve the transformation from successful global expansion to outstanding global leadership.
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