On October 9, the two-day CTW Global 2025 (Connecting Trade Worldwide) concluded successfully in Dubai, United Arab Emirates. As a landmark event for global trade and innovative cooperation, this year's conference attracted leading brands and industry institutions from multiple countries and regions to discuss the digital and intelligent future of global business. Yeahmobi, the programmatic advertising-focused digital platform under eclicktech, was invited to showcase its new-generation digital-intelligent marketing solution AI Drive 2.0 at Booth D06 of CTW Global.

At the opening ceremony, Niki Miao, Senior Business Manager at Yeahmobi, was invited to join a themed forum alongside heavyweight guests including David Wang, Chairman of MIE Group, and Hamdi A. Osman, Founder and CEO of SolitAir Cargo Airlines. They held in-depth discussions on the topic "Driving Sales Growth: Empowering Emerging Trade Corridors with Technology and Strategy".

Niki Miao shared in her speech: "With the digital restructuring of the global trade ecosystem, brands' demand for intelligent marketing solutions for overseas market growth is rising rapidly. Supported by the new-generation AI Drive 2.0 digital-intelligent marketing solution, Yeahmobi embeds AI capabilities throughout the entire marketing lifecycle, enabling a fully automated end-to-end marketing AI closed loop covering intelligent insight, creative generation, automatic delivery and data attribution. This not only helps brands communicate accurately across different cultures and markets, but also maintains long-term growth momentum in the complex and volatile business environment."

In addition, in recent years, the Middle East market has become a key region for global brand expansion, backed by policy support, fast-growing digital infrastructure and continuously expanding consumption potential. Especially at CTW Global 2025, new inflection points in the Middle East market are evident from the demand feedback of participating brands, policy interpretations from local institutions, and cross-industry cooperation discussions. Based on multiple rounds of in-depth exchanges and hands-on experience serving the Middle East market, Yeahmobi has accurately identified three key new changes in the 2025 Middle East market, providing forward-looking guidance for brands to strategically lay out the region.

01 Middle East Market Policy Dividends: From "Inclusive Opening-Up" to "Targeted Empowerment"

As Saudi Vision 2030 and the UAE's Abu Dhabi Economic Vision 2030 enter a critical implementation phase, policy support in the Middle East market is no longer limited to simple "market access liberalization", but provides targeted support for key industries. Saudi Arabia offers a 50% reduction in import tariffs and up to 5 years of tax exemption for categories such as new energy vehicles and smart home appliances; UAE free zones have launched "special subsidies for the digital economy", providing corresponding cost subsidies for brands to build localized teams and procure cloud resources in the Middle East. This "targeted policy dividend" requires brands to closely align their business planning with the industrial orientation of the Middle East region to maximize policy benefits.

02 Middle East Market Consumer Demand: From "Mass Market Coverage" to "Segmented Market Upgrade"

On the consumer demand side, the fundamental advantages of the Middle East market persist: a young population (over 60% aged 18-35) and high purchasing power (per capita GDP of over USD 20,000 in Saudi Arabia and the UAE). However, consumer preferences have shifted from "mass commodity coverage" to in-depth development in segmented fields. For example, demand for in-vehicle intelligent monitoring devices in the Saudi market grew 80% year-on-year due to upgraded driving safety regulations; search volume for "halal-certified beauty products" and "high-end home medical devices" among UAE consumers has doubled; demand for "home entertainment scenarios" has surged in Middle Eastern countries such as Qatar and Kuwait, with smart projectors and multi-player interactive gaming devices becoming new growth points. This means brands need to move beyond "general category marketing" and adopt precise positioning for segmented scenarios in the Middle East market to efficiently reach target users.

03 Middle East Market Competitive Barriers: From "Cost-Performance Competition" to "End-to-End Localization"

In addition, with a growing number of global brands entering the Middle East, the competitive logic relying solely on "product cost-performance" has become obsolete, and brands' in-depth localization capabilities from marketing to operations for the Middle East market have become critical. On one hand, traffic scenarios in the Middle East are increasingly concentrated: local users spend over 7 hours daily on social media, the conversion rate of short video live commerce and KOL word-of-mouth marketing is 50% higher than traditional channels, and local Middle Eastern influencers prioritize "authentic experience sharing" over pure traffic exposure. On the other hand, compliance and service thresholds in the Middle East market continue to rise. Every link directly impacts user retention, from avoiding cultural taboos in Arabic copy, adapting marketing rhythms to Middle Eastern festivals such as Ramadan, integrating local payment methods including Saudi STC Pay and UAE CashU, to 24/7 Arabic-speaking after-sales customer service support. This "end-to-end localization" capability has become the core competitive barrier for brands to establish a foothold in the Middle East market.

Notably, as a close partner accompanying brands in the global market for years, Yeahmobi helped TORRAS, the "pride of Chinese domestic brands", expand into the Middle East market during the 2022 FIFA World Cup Qatar, deeply integrating the passionate World Cup atmosphere with the brand's product marketing. At the time, TORRAS planned to promote its neck air conditioner Coolify2. Yeahmobi focused on the core scenarios of "scorching climate + tournament frenzy" in the Middle East, invited football influencers to star in creative videos set against the backdrop of "playing football in high temperatures" to intuitively demonstrate the product's cooling benefits. It also launched the "Predict the World Cup Champion" campaign, guiding users to follow TORRAS' social media accounts and participate in the topic. Ultimately, it helped TORRAS leverage the World Cup to significantly boost brand awareness.

Based on past practices and current industry trends, Yeahmobi, the programmatic advertising-focused digital platform under eclicktech, has established a professional localized service team in the Middle East. Moving forward, Yeahmobi will continue to rely on high-quality global integrated marketing resources and end-to-end two-way service capabilities to provide global brands with one-stop solutions from policy adaptation, scenario-based marketing to localized operations, helping brands break through growth bottlenecks and gain long-term competitive advantages in the Middle East and global markets.