On September 10, the 2025 Shanghai International Advertising Awards (SHIAF) ceremony concluded on a high note. This year’s awards attracted entries from over 300 enterprises worldwide, presenting 346 graded awards and 13 annual elite awards, showcasing the latest explorations in technology, creativity and effectiveness across the global advertising and marketing industry.

At this annual industry event, eclicktech was honored with the "Annual Global Expansion Agency of the Year" award for its long-term dedication to global marketing and technology-driven innovation. Meanwhile, Yeahmobi, eclicktech’s programmatic advertising-focused digital platform, won the Bronze Award in the Case Category for its outstanding integrated marketing campaign for 37 Interactive Entertainment’s mobile game Ragnarok: Back to Glory.

In recent years, eclicktech has centered its development on "global expansion services" and "advertising technology", building a diversified global marketing service system covering integrated global marketing, digital marketing, programmatic advertising, influencer marketing and localized marketing, as well as digital global expansion services including AI digital creativity, BI data decision-making and CI intelligent multi-cloud management.

As a martech company that pioneered the AIGC strategy in China, eclicktech has continuously increased investment in AI technology and talent development. It has established a technical architecture based on the AI middle platform with the self-developed EC MCP Server intelligent hub as the core scheduling platform. Through application products including KreadoAI, Funsdata, Cycor, CyberGrow and Adsgo.ai, eclicktech has taken the lead in realizing goal-centric end-to-end AI applications in advertising and marketing. This system not only improves the efficiency of advertising creativity, delivery and conversion, but also enables global clients to achieve sustainable growth in complex and volatile markets.

Data from this year’s SHIAF shows that integrated marketing, content marketing and scenario marketing were the most popular entry categories, with "AI creativity", "scenario marketing", "cross-border co-branding" and "KOL-driven" emerging as key themes. As global users’ media consumption habits evolve, AI technology is driving efficiency upgrades in the advertising industry, while KOL marketing, with its strong social influence and precise reach, has gradually become a critical link in brand globalization strategies.

eclicktech has precisely aligned with this trend: on one hand, it builds intelligent advertising infrastructure through AI technology; on the other hand, Yeahmobi continuously innovates in KOL marketing, cross-border co-branding and localized marketing, providing replicable and implementable growth models for global enterprises.

Award-Winning Case: Ragnarok: Back to Glory Southeast Asia Pre-Launch Campaign

In this award-winning project, Yeahmobi focused on the pre-launch promotion of Ragnarok: Back to Glory in the Southeast Asian market. Targeting the diverse user characteristics of the region, Yeahmobi developed a comprehensive communication strategy centered on KOL marketing:

01 Celebrity Endorsement + Top KOL Coverage

Invited Thai local actress Bow Maylada as the brand ambassador, and collaborated with top esports streamers and gaming KOLs for live gameplay and strategy sharing, achieving deep penetration among core players.

02 Creative KOL Cross-Circle Communication

Partnered with pan-entertainment KOLs in dance, comedy and food vlogging to produce viral dance challenges and short drama content, attracting young Gen Z audiences and driving cross-circle diffusion.

03 Community and Guild Mechanism to Activate Users

Stimulated player stickiness and community activity through Facebook lottery interactions and innovative guild reward mechanisms, driving users from initial attention to long-term retention.

04 Cross-Border IP Collaboration to Generate Buzz

Combined the B.Duck IP with Thailand’s Songkran Festival to create online and offline activities, strengthening localized brand identity.

Ultimately, the campaign reached over 100 million target users, achieving a 71% pre-registration rate, 47.3% installation rate and 49.6% first-day retention rate — all significantly above industry averages. The success of this case once again validates Yeahmobi’s global capabilities in KOL marketing planning and execution.

In recent years, Yeahmobi has consistently adhered to a "data + technology" orientation, deeply cultivated global long-tail media resources, and continued to deliver higher ROI for clients through professional customized solutions and a one-stop digital advertising management platform.

Currently, Yeahmobi has helped numerous game developers including 37 Interactive Entertainment, 4399, FunPlus and ELEX go global, creating many classic marketing cases. It also maintains long-term partnerships with leading clients such as Alibaba, Kwai, Temu, Shopee, Didi, Ctrip and VIU. Notably, Yeahmobi has officially become an Amazon Ads Partner, fully integrating with the Amazon DSP advertising platform to provide advertisers with diverse advertising solutions covering Prime Video, Twitch, Fire TV, Alexa and Amazon Music, further expanding the breadth and depth of its global services.

This double award win is not only industry recognition of eclicktech’s professional expertise, but also a testament to its ongoing commitment to helping Chinese enterprises go global. Looking ahead, eclicktech will continue to leverage its advantages in advertising technology and AI-driven innovation. Yeahmobi will also continue to provide customized digital integrated marketing solutions for more global enterprises through tailored optimization strategies, strong localized media capabilities and comprehensive aggregated traffic services, helping them root in local markets and win global users.