On August 4, the 21st China International Digital Entertainment Expo (ChinaJoy) concluded successfully at the Shanghai New International Expo Center. As a global intelligent marketing partner that has deeply participated in ChinaJoy for over a decade, eclicktech made its appearance at Booth B807, Hall W3, under the exhibition theme "Empowering Global Games and Apps to Scale Smarter".

At this year’s ChinaJoy, eclicktech officially unveiled its new-generation digital-intelligent marketing solution AI Drive 2.0 and the Pan-Entertainment Dynamic Growth Model, aiming to inject new AI-powered growth momentum into the global expansion of the digital entertainment industry. The booth attracted extensive attention, with numerous industry partners coming to exchange and discuss.

01 AI Drive 2.0 Empowers the Digital Entertainment Industry, Redefines Global Marketing Paradigm with Agentic AI

While the generative AI boom continues, Agentic AI has quietly ushered in the next wave of transformation. As large models reach the critical turning point from "usable" to "excellent", AI technology is redefining the underlying logic of the global digital entertainment industry. From the earliest 2D content to today’s in-depth applications of virtual reality and augmented reality, as well as seamless cross-terminal digital entertainment experiences, every new technological starting point has continuously spawned new inflection points in mobile entertainment experiences.

Global marketing, as a key link in the game industry chain, is also undergoing a brand-new transformation driven by AI. Traditional marketing processes often face issues such as lagging strategies, low creative efficiency and broken effect attribution, making it difficult to support current multi-market, multi-stage and multi-language global expansion demands. The emergence of AI has brought a systematic new solution to this dilemma.

Daisy Wu, CEO of eclicktech, shared at the exhibition: "The value of AI in marketing goes far beyond simply 'improving efficiency'. It does not just solve single-point problems, but is reconstructing the entire marketing DNA — enabling insights, creativity, delivery and attribution to form a complete closed loop, and achieving end-to-end automated operation through Agentic AI capabilities. We hope to help global expansion enterprises have a growth hub as stable, intelligent and scalable as an operating system, even in complex global markets. Our newly launched AI Drive 2.0 is the concentrated embodiment of this system evolution."

As the implementation carrier of this concept, centered on the self-developed EC MCP Server intelligent hub, eclicktech AI Drive 2.0 integrates three major toolboxes: creative asset generation, intelligent delivery management and product insight analysis. Through its core product matrix including FunsData, KreadoAI, CyberGrow, AdsGo.ai and Cycor, it aggregates massive AI Agent capabilities to realize an end-to-end AI automation closed loop for marketing covering intelligent insight, creative generation, automatic delivery and data attribution, providing a brand-new paradigm for the global growth of the digital entertainment industry.

02 Pan-Entertainment Dynamic Growth Model Drives the Digital Entertainment Industry, Navigating Global Growth Cycles Through Diversified Layouts

"Faced with a highly uncertain global market environment, tools alone are far from enough. What truly determines the quality of growth is the matching ability between strategic architecture and systematic approaches," Daisy Wu shared with industry partners visiting the booth.

In recent years, as dividends in leading markets have gradually peaked, more and more developers and brand owners have realized that relying solely on "single-point breakout" in high-value European and American markets cannot support long-term commercial returns. Especially against the backdrop of increasing budget pressure and rising user acquisition costs, single-market dependence has gradually evolved into a source of growth risk.

The new round of global expansion is shifting to multi-country and multi-gradient market layouts. Emerging markets such as India, Indonesia, Vietnam, Brazil, Mexico and Nigeria, with their huge mobile populations and rapidly growing digital consumption potential, have become the strategic focus of many game and application developers.

However, while these markets may "seem like blue oceans", they actually pose more complex challenges: diverse user behaviors, fragmented media ecosystems, high localization requirements, and significantly increased difficulty in lifecycle management. In such a highly differentiated global battlefield, true competitiveness is no longer "how much delivery resources are invested", but the adaptability of growth strategies and the flexibility of system capabilities.

In response, eclicktech has proposed the Pan-Entertainment Dynamic Growth Model, which builds a flexible and systematic growth methodology through a "three-stage strategy + five growth engines", helping customers achieve breakthroughs from 0 to 1 and from quantity to quality in different markets and at different lifecycle stages.

Taking the growth practice of Easypaisa in the Pakistani market served by eclicktech as an example, its core users are mainly unbanked populations, with broad growth space but also accompanied by typical challenges such as fast user churn and short conversion paths. Targeting this market characteristic, eclicktech, based on the Pan-Entertainment Dynamic Growth Model, built a retargeting activation engine through AI analysis of user behavior trajectories and transaction values, combined with the AIGC dynamic creative system and DPA distribution mechanism, to achieve precise awakening of high-potential users and incentive-based conversion. Ultimately, it helped Easypaisa effectively activate dormant assets, with daily registrations increasing by 50% and first-order conversions exceeding 10,000, achieving a leap from "scale to value".

As Daisy Wu, CEO of eclicktech, said: "True global growth is never a victory in a single market, but the collaborative evolution of technology, strategy and local wisdom." At the window of time when AI is reconstructing marketing paradigms and the global landscape is undergoing profound reshuffling, eclicktech is taking AI Drive 2.0 and the Pan-Entertainment Dynamic Growth Model as engines, joining hands with global digital entertainment partners to explore cross-regional, multi-stage and long-cycle growth possibilities in a more intelligent and sustainable way.

Looking ahead, eclicktech will continue to deepen the synergy between Agentic AI technology and global strategies, promote the leap from "product going global" to "brand globalization", and help more Chinese enterprises navigate cycles and seize first-mover advantages in the digital wave.