On August 8, the signing ceremony for the comprehensive deepening of cooperation between eclicktech and Alibaba Cloud was grandly held in Hangzhou. This agreement marks that the two parties have officially entered a new phase of in-depth collaborative innovation in comprehensive intelligent marketing and global expansion services, building on their existing full-scale cooperation in "global marketing + AI applications".

Going forward, the two sides will conduct in-depth discussions and collaborative innovation in multiple key areas, including digital marketing + AI, programmatic advertising + AI, construction of vertical professional Agentic AI marketing agent systems, AI large model technology applications, as well as cloud infrastructure services and cross-border payment compliance governance services in global expansion. Together, they will accelerate the rapid development of the quality and capabilities of intelligent marketing and global expansion services for Chinese enterprises.

At the signing ceremony, witnessed by Han Hongyuan, Vice President of Public Cloud Business Unit and Chief Solutions Architect of Alibaba Cloud Intelligence Group; Ye Yongjun, General Manager of Western Region, Public Cloud Business Unit of Alibaba Cloud Intelligence Group; Wu Ying, CEO of eclicktech; and Qin Peng, General Manager of eclicktech Technology Center, Xu Qiang, Northwest Business Director of Western Region, Public Cloud Business Unit of Alibaba Cloud Intelligence Group, and Zhang Aodi, Chief Product Officer of eclicktech, signed the comprehensive deepening cooperation agreement on behalf of the two parties respectively.

01 Deep Strategic Alignment in Global Expansion, Jointly Exploring Global Markets

At the 2025 Alibaba Cloud Chinese Enterprise Global Expansion Conference held on May 22, Alibaba Cloud announced that it would make "strategic-level investments" to build a "single network" of global cloud computing, accelerate the internationalization of AI products, and strengthen the construction of global expansion consulting, technology and service teams to pave the way for Chinese enterprises going global.

This is highly consistent with eclicktech’s corporate mission of "Technology Flattens the World" and its corporate strategy of "leading the new wave of brand globalization with AIGC". Over the past decade, eclicktech has focused on "global expansion services" and "advertising technology", providing global marketing services including integrated global marketing, digital marketing and programmatic advertising, as well as digital global expansion services such as AI digital creativity, BI data decision-making and CI intelligent multi-cloud management. It has helped tens of thousands of outstanding enterprises expand into overseas markets and achieve global business growth. eclicktech also firmly believes that the next decade will be a golden opportunity for more Chinese enterprises to gain greater and broader influence in the global market.

During the on-site exchange, Wu Ying, CEO of eclicktech, stated: "eclicktech has deep roots in global expansion services for many years and has accumulated rich industry experience and resources. This comprehensive deepening of cooperation with Alibaba Cloud is another major strategic layout for us in the field of intelligent marketing. We look forward to leveraging Alibaba Cloud’s powerful cloud infrastructure and cutting-edge AI technology to further optimize our global marketing and digital service systems, provide customers with more innovative and competitive solutions, and help more Chinese enterprises forge ahead in global markets and achieve leapfrog development."

Han Hongyuan, Vice President of Public Cloud Business Unit and Chief Solutions Architect of Alibaba Cloud Intelligence Group, commented: "Alibaba Cloud has always been committed to serving born-global enterprises with leading technology. eclicktech’s professional capabilities in global expansion services and intelligent marketing are well recognized. The deepened cooperation between the two parties will give full play to their respective advantages, achieve breakthroughs in multiple key areas such as digital marketing + AI and programmatic advertising + AI, jointly explore innovative applications of cutting-edge technologies in global expansion scenarios, and build a solid technical foundation and innovation engine for Chinese enterprises going global."

The establishment of this comprehensive deepened cooperation will be based on Alibaba Cloud’s solid and reliable infrastructure and technical service capabilities, eclicktech’s professional and forward-looking global expansion services and intelligent marketing capabilities, as well as the eight years of mutual trust the two parties have built since their first cooperation in 2017. In a more comprehensive, in-depth, open and innovative manner, they will jointly explore the global market and provide cutting-edge, professional and high-quality comprehensive global expansion solutions and services for an increasing number of Chinese enterprises competing on the international stage.

02 Multi-Dimensional Collaboration in AI Practices, Accelerating AGI Ecosystem Development

During the sharing session on the same day, Lou Heng, Deputy General Manager of Solutions Architecture Department and General Manager of AI Accelerator Solutions at Alibaba Cloud Intelligence Group, introduced to eclicktech how Alibaba Cloud provides enterprises with one-stop solutions from model training and deployment to application through its full-stack AI technology system. He shared: "At present, China is achieving rapid breakthroughs through the open-source route. As one of the world’s largest open-source model families, Alibaba’s Tongyi Qianwen series of models will continue to iterate and optimize in the future, further lowering the threshold for enterprise AI applications and allowing more enterprises to conveniently enjoy the dividends of AI technology."

Qin Peng, General Manager of eclicktech Technology Center, also shared his insights. As a martech company that pioneered the AIGC strategy in China, eclicktech has continuously increased investment in AI technical capabilities and AI talent development over the years. Currently, it has built a successful practice of truly goal-centric end-to-end AI applications in advertising and marketing, based on the AI middle platform, with the self-developed EC MCP Server intelligent hub as the core scheduling platform, and through application products including KreadoAI, Funsdata, Cycor, CyberGrow and Adsgo.ai.

In addition, the two parties conducted extensive and in-depth exchanges on the latest global development trends of Agentic AI, the latest progress of Alibaba’s Tongyi Qianwen, as well as technical support for advertising bidding and attribution from AI capabilities in programmatic advertising AI model training, in-depth data mining and analysis, computing performance and system flexibility assurance, and AI compliance governance. Follow-up special seminars and collaborative innovation will be carried out to promote the implementation and innovative practice of cutting-edge technologies.

Looking ahead, digital technology will become the core link connecting the world. Alibaba Cloud and eclicktech will join hands with more upstream and downstream partners in the industrial chain to jointly explore the development path of the AGI ecosystem, allowing more outstanding enterprises to share the achievements and value brought by technological innovation and practical exploration.