On June 25, the AI Frontier Technology and Industrial Application Forum, hosted by the Chinese Association for Artificial Intelligence (CAAI) and the Talent Office of Hangzhou Gongshu District Committee, and undertaken by the Xi'an Internet Association, was successfully held at Qin Chuang Yuan · Xi'an Science and Technology Innovation Fund Park. Under the theme "Intelligence Shapes the Future", the forum focused on the development trend of deep integration between cutting-edge AI technologies and industries. It invited AI technology experts, innovative enterprises and industry representatives from across the country to conduct in-depth exchanges and discussions on practical paths and implementation results of AI in manufacturing, cultural tourism, marketing and other fields. eclicktech, as a pioneer in the Agentic AI marketing sector, was invited to attend and share cutting-edge practices.

At the forum, Aodi Zhang, CPO of eclicktech, delivered a keynote speech titled "AI-Driven Marketing System Leap: How Agentic AI is Rewriting Global Growth Paths". He deeply analyzed how Agentic AI helps enterprises achieve a system leap from "tool collaboration" to "agent-driven operations". Meanwhile, taking the AI application practice of Xi'an's official overseas social media account "IN XI'AN" as a case study, he shared eclicktech's innovative model of integrating creative AI technology into urban cultural communication and empowering cultural industry global expansion with AI + marketing.

01 Agentic AI Marketing Leap: From Tool Collaboration to Agent-Driven Operations

Today, with the continuous evolution of large models, agents and AI scheduling systems, AI technology is driving enterprises to transform from "model-centric" single-point applications to "goal-centric" intelligent collaborative systems.

Specifically in the marketing field, Aodi Zhang shared: "Traditional model-centric AI applications often remain at superficial capabilities such as Q&A or creative generation. In contrast, Agentic AI can connect the entire marketing chain through multi-agent collaboration, dynamic task scheduling and state awareness capabilities, realizing a full-chain reconstruction of marketing processes from pre-launch insights, creative production, delivery optimization to data analysis."

Taking eclicktech's upcoming new generation of digital-intelligent marketing solution — AI Drive 2.0 as an example, centered on the self-developed MCP Server intelligent hub, AI Drive 2.0 integrates three major toolboxes: creative asset generation, intelligent delivery management, and product insight analysis. Through its core product matrix including Shuyan Intelligence, KreadoAI, CyberGrow, AdsGo, Cycor and Yijingling, it aggregates massive AI Agent capabilities to achieve an end-to-end AI automation closed loop for marketing covering intelligent insight, creative generation, automatic delivery, and data attribution. Aodi Zhang revealed that this solution has completed internal testing and application in multiple industry scenarios including cultural global expansion, game marketing and e-commerce growth.

"The true value of Agentic AI lies not in how many answers it can generate, but in how many goals it can accomplish," Aodi Zhang emphasized. The leap of intelligence lies in enabling AI to have state awareness and autonomous action capabilities, thus becoming an active participant in marketing organizations. This capability is changing the path and efficiency of global brand growth.

02 IN XI'AN Case Study: AI + Cultural Global Expansion is Now

At the forum, Aodi Zhang also shared the cooperation case between eclicktech and Xi'an's official overseas social media account IN XI'AN as a typical sample of integrated practice of AI + cultural global expansion. In recent years, as the operation service provider of this account, eclicktech has comprehensively upgraded IN XI'AN's content structure and communication efficiency relying on data analytics and AI capabilities, built a global cultural communication matrix, and continuously, comprehensively, stereoscopically and diversely presented Xi'an's historical culture and modern atmosphere to global netizens, capturing the hearts of netizens worldwide.

Among them, the interactive gameplay of "AI facial synthesis to generate customized Tang Dynasty-style posters" created through Agentic AI creative capabilities was particularly eye-catching. Users only need to upload a photo to generate a customized image featuring themselves with Xi'an ancient-style characters, which greatly stimulated users' spontaneous sharing on social platforms such as Instagram, Facebook and TikTok. This effectively drove viral cross-border dissemination of urban culture and formed a sustainable long-tail effect.

This "user participation-driven" AI creative gameplay not only enhanced the overseas visibility of Xi'an's urban IP, but also demonstrated the huge potential of AI creativity in cultural communication scenarios. Currently, the IN XI'AN account has exceeded 3.1 million followers, covering more than 100 countries and regions worldwide, becoming a leading benchmark account for Chinese city international publicity on social media.

As an international intelligent marketing service provider founded and grown in Shaanxi, eclicktech has long been committed to using cutting-edge technologies such as big data and artificial intelligence to help China's advantageous cultural industries expand into global markets, and has been awarded the title of "Key National Cultural Export Enterprise" for four consecutive times. Looking ahead, eclicktech will further strengthen the implementation capabilities of Agentic AI in its marketing technology system, promote the commercial application and regional promotion of AI Drive 2.0, and continue to provide innovative momentum for the construction of "AI Shaanxi" and the high-quality development of cultural global expansion.