On June 19, the two-day AWS Summit China 2025 kicked off at the Shanghai World Expo Center. Under the official theme "From Vision to Reality", this year’s summit focused on cutting-edge topics including generative AI, big data, migration and modernization, cloud infrastructure, and security compliance. It brought together executives, developers and entrepreneurs from all industries to explore real-world implementations and new business opportunities of generative AI across sectors. eclicktech was invited to attend as a Global Advanced Partner of AWS.

2025 marks the "year of commercialization" for generative AI, as it moves beyond concept demonstrations to truly integrate into core enterprise business processes, driving efficiency improvements and growth breakthroughs. The evolution from early single large model architectures to multi-Agent collaboration systems and the new generation of Agentic AI system architectures not only represents a leap in technical capabilities, but also reshapes the design logic of AI systems and the operational paradigms of enterprises.

At the executive forum of AWS Summit China 2025, Aodi Zhang, CPO of eclicktech, was invited to have an in-depth dialogue with Shaown Nandi, Global Technical General Manager of AWS, on the theme of "Seizing the Next Wave of Generative AI: Agentic AI". He systematically shared eclicktech’s technical explorations and business practices in the Agentic AI field, focusing on how enterprises can achieve more efficient AI collaboration and business automation by building a "perceivable, decision-making and executable" intelligent skeleton system. He also gave the first public preview of eclicktech’s upcoming new generation of digital-intelligent marketing solution — AI Drive 2.0.

01 The Agentic AI Era: Leap from Technical Exploration to Commercial Implementation

Today, as large model technology enters its second half, Agentic AI is ushering in the next wave of productivity transformation. As a pioneer in the Agentic AI marketing space, eclicktech has been proactively laying out the deep integration of generative AI technology in marketing scenarios since the GPT-3 era, continuously driving comprehensive upgrades from underlying technical capabilities to systematic product architectures.

In his sharing, Aodi Zhang stated: "In recent years, at the underlying technical level, eclicktech has continuously refined its algorithm system and vertical models, building multimodal AI capabilities with native marketing understanding. At the system architecture level, we have built a unified AI middle platform and EC MCP Server, forming a stable and scalable intelligent skeleton system. At the application product level, we have successively launched KreadoAI (AIGC digital marketing creation platform), FunsData (data analytics & growth model platform), and Cycor (intelligent multi-cloud aggregation platform). Through our AI+BI+CI end-to-end digital global expansion solution, we empower global enterprises and drive the flywheel of global commercial growth, providing a replicable and scalable reference path for the full implementation of Agentic AI in the marketing field."

Aodi Zhang further elaborated on the three core values of Agentic AI in marketing:

• Task Autonomy: Through dynamic orchestration of agents, the traditional "human-supervised process" is upgraded to "system-autonomous scheduling". For example, in the advertising delivery chain, manual optimization is replaced by agents that automatically complete the entire process of creative generation, channel allocation, and budget adjustment.

• Business Visualization: By deconstructing vertical scenarios into multiple task-based agents, business processes become visible, controllable and reconfigurable. For instance, the "Short Drama Generation Agent" can automatically complete script writing, storyboard design and digital human performance, shortening the production cycle from 2 days to 30 minutes.

• Organizational Intelligence: Enterprises can integrate internal SOPs through an Agent Hub, transforming from "tool invocation" to "business goal-driven" operations. For example, eclicktech’s internal AI customer service scheduling system has replaced 10 service desk staff, achieving an 80% problem interception rate.

As Aodi Zhang pointed out, Agentic AI is first being implemented not in general AI scenarios, but in vertical scenarios with high-frequency, rigid-demand and low-innovation repetitive tasks.

02 AI Drive 2.0: Reconstructing the Global Marketing End-to-End Chain with Agentic AI

Furthermore, as the highlight of his speech, Aodi Zhang gave the first public preview of eclicktech’s upcoming new generation of digital-intelligent marketing solution — AI Drive 2.0. Centered on the self-developed MCP Server intelligent hub, AI Drive 2.0 integrates three major toolboxes: creative asset generation, intelligent delivery management, and product insight analysis. Through its core product matrix including Shuyan Intelligence, KreadoAI, CyberGrow, AdsGo.ai, Cycor and Yijingling (internal AI assistant), it aggregates massive AI Agent capabilities to achieve an end-to-end AI automation closed loop for marketing covering intelligent insight, creative generation, automatic delivery, and data attribution.

"AI Drive 2.0 does not just solve single-point problems. By reconstructing the logic and structure of the entire marketing chain, it drives the systematic evolution of enterprises’ growth genes through a three-stage evolution: from model-centric to task-centric, and then to goal-centric. Making global growth happen automatically from now on!" concluded Aodi Zhang.

The true leap of intelligence lies not in how many answers it can generate, but in how many goals it can accomplish. Looking ahead, Agentic AI is not only a natural trend of technological evolution, but also a strategic accelerator for enterprise globalization.

As a martech company that pioneered the AIGC strategy in the global marketing field, eclicktech will continue to collaborate with global ecosystem partners, continuously improve its AI product matrix, optimize its technical foundation, and expand application boundaries. By reconstructing the global marketing end-to-end chain with Agentic AI, eclicktech will empower global enterprises to flexibly address challenges at all stages of development, accelerate their global market layout and expansion, and unlock more new growth opportunities.