What value potential will be unleashed when DeepSeek—widely hailed as the "king of cost-effectiveness"—converges with intelligent marketing? On February 5, eclicktech (301171.SZ), a globally leading enterprise intelligent marketing service provider, officially announced the completion of the private deployment of DeepSeek's open-source reasoning large model, DeepSeek-R1. This milestone signifies that several of eclicktech's core products—including KreadoAI, DataEye Intelligence, and zMaticoo ADX—will integrate the capabilities of the DeepSeek-R1 model, delivering an entirely new intelligent marketing experience to users.

As a marketing technology company at the forefront of deploying AIGC strategies in the overseas marketing sector, eclicktech has consistently monitored the evolution of leading large language models both domestically and internationally. The company has actively explored synergies between these models and its core business lines, including intelligent marketing and programmatic advertising. eclicktech initiated preliminary testing of DeepSeek as early as November 2024, following the release of DeepSeek-R1-Lite. Upon the official launch of DeepSeek-R1 by DeepSeek on January 20, 2025, eclicktech promptly commenced private deployment efforts within its AI technology platform.

DeepSeek-R1, an artificial intelligence model distinguished by its exceptional performance in reasoning tasks, demonstrates formidable potential in natural language processing, scientific reasoning, and programming challenges, bolstered by its superior capabilities and open-source nature. Notably, compared to OpenAI's contemporaneously released reasoning model, o3-mini, DeepSeek-R1 achieves equivalent performance at just one-tenth of the cost.

Through the deep integration of DeepSeek-R1's reasoning prowess with the model and algorithm capabilities of eclicktech's AI technology platform, the company's AIGC-powered digital marketing creation platform, KreadoAI, will achieve enhanced accuracy in interpreting advertiser requirements and significantly improved capabilities in generating multilingual marketing copy and creative assets. Concurrently, DataEye Intelligence, the company's data analysis and growth modeling platform, will leverage this integrated technology to further bolster its data analytics and predictive functionalities, providing users with sharper data-driven insights. Additionally, the DMP audience analysis capabilities of zMaticoo ADX will be substantially elevated, offering stronger support for intelligent operational attribution and empowering advertisers to execute more efficient ad delivery and operational decision-making.

Propelled by the latest wave of artificial intelligence, domestically developed reasoning models are accelerating a profound transformation within the intelligent marketing landscape. As a technology-driven marketing enterprise, eclicktech remains steadfast in its corporate mission of "making the world flatter through technology" and its strategic vision of "pioneering a new wave of brand globalization through AIGC." By continuously expanding its industry expertise and data resources, enhancing its technological and product strengths, and refining its service and growth capabilities, eclicktech is committed to enabling more Chinese enterprises to achieve global growth and to harnessing the power of technological innovation for the benefit of users worldwide.