Cyberklick, a business brand under eclicktech, has officially been appointed as AppLovin’s first e-commerce-focused premier agency partner in Greater China. This landmark partnership marks a major step forward for Cyberklick in building a fully integrated closed-loop marketing ecosystem. It also signals that the two parties will join forces to unlock new growth avenues for DTC brands going global through cutting-edge in-app advertising solutions.

In recent years, global user acquisition costs have continued to rise, and competition for user attention has grown increasingly fierce. As a result, DTC brands are under mounting pressure to explore differentiated, diversified growth strategies and tap into emerging incremental opportunities.

As a long-term partner empowering Chinese DTC brands with global expansion, Cyberklick recognized early that global users spend nearly four hours per day on mobile devices, with over 90% of that time dedicated to in-app activities. This fundamental shift in media consumption habits has become a new growth engine for DTC brands going global.

With this insight in mind, Cyberklick has been building its comprehensive integrated marketing framework centered on "search engine marketing—social media marketing—in-app advertising" since its early development stage, while actively exploring the untapped potential of in-app advertising. This forward-looking perspective on the global marketing landscape aligns seamlessly with AppLovin's vision.

As one of the world’s largest independent mobile advertising platforms, AppLovin boasts over 1.4 billion daily active users, reaches billions of mobile devices worldwide, and covers a wide portfolio of popular apps. Its extensive global reach provides DTC brands with rich and diverse in-app traffic resources. Equally importantly, AppLovin’s robust technological infrastructure and full-stack ad products enable highly customized and precision-driven marketing solutions for DTC advertisers.

In multiple prior test campaigns, AppLovin consistently found that in-app advertising integrates more naturally into the app environment and aligns better with user experience compared with traditional channels. Notably, video ads that may be overlooked on social media can achieve up to 7.5 times higher click-through rates when displayed at optimal moments within apps. Moreover, the precise audience targeting capabilities of the mobile ecosystem help DTC brands reach potential consumers more efficiently.

It is also worth noting that AppLovin’s e-commerce advertising business has recently entered beta testing, powered by technological upgrades to its AI-driven ad engine, AXON.

Yaya Yang, Senior Vice President of eclicktech, commented on the partnership: "If 2023 was the inaugural year of foundation models and 2024 the era of mobile AI applications, then 2025 will undoubtedly be the golden age of growth leveraged through in-app advertising. We are deeply honored to become AppLovin's first premier agency partner in Greater China at this pivotal moment. In 2024,  eclicktech launched its AI+BI+CI end-to-end digital solution for overseas expansion. Building on that foundation and augmented by AppLovin's new capabilities, Cyberklick will be uniquely positioned to offer DTC brands a complete solution encompassing continuous cloud delivery, multi-cloud financial management, strategic roadmap planning for global entry, independent website establishment, and digital marketing execution. This holistic approach will empower brands to navigate challenges with agility at every stage of development and seize a broader spectrum of growth opportunities."